Exclusive Insurance Leads – Grow Your Agency

Exclusive insurance leads in today’s competitive insurance industry is a must if you plan to keep growing your agency.

The reason you need to position your agency to obtain exclusive insurance leads is because non-exclusive leads come with the obvious problem of competing against 4-8 different agencies/companies for the same clients business. 86% of the time everybody loses because the potential client gets inundated with phone calls unknowingly and ends up getting fed up with the “process”. The agents lose, because the think they are only spending $12 for a lead however the national close rate avg. of a non-exclusive leads is only 4%. Compare this to an average close rate of 14-18% for exclusive insurance leads therefore your typical internet lead cost per sale that agencies are purchasing today exceeds $300. Exclusive insurance leads will generally have a cost per sale factor of less than $40. The remainder of this article will show you the inside track to top agencies that are consistently producing very high premium dollars with exclusive insurance leads and show you how to stop chasing bogus non-exclusive internet leads.

Leads that your agency obtains should be viewed as an investment in your business. Exclusive insurance leads are an investment. The benefit of obtaining exclusive insurance leads is that you are only competing against 1 company, and that company is the potential client you are quoting. You will find that the client is more willing to spend time on the phone, because they haven’t received 15 phone calls already, and come into an agency because they the odds are in their favor that they will end up saving money.

Studies show that telemarketing exclusive insurance leads dramatically increase close ratios because of less competition. Simply couple this fact with not having to spread yourself too thin outside of your local area with internet leads and you will have a winning profitable insurance marketing campaign. Contacting opportunities and using you local agency as a selling point to your local prospects, it’s a no brainer that exclusive insurance leads are the way to go in your competitive insurance market.